Statistics vs. Stories: Why Big Numbers Make Donors Care Less (and What to Do Instead)
Why crisis statistics can numb donors, what the research on the identifiable victim effect shows, and five nonprofit storytelling techniques that work instead.
Category Digital Marketing & Creative Storytelling
I Went Live for 24 Hours on Giving Tuesday. Here’s What I’d Steal for Your Campaign.
Giving Tuesday campaign ideas from a 24-hour, midnight-to-midnight livestream: live field-office calls, returning guests, a published schedule, and what I would do differently in 2026.
The Real ROI of Content Marketing: How Creative Productivity Drives Results
Discover the real ROI of content marketing by boosting creative productivity, avoiding automation fails and WordPress mistakes, and building a solo consultant strategy that works.