Driving Engagement: Social Media Performance & Organic Growth

Overview
During Q3 2024, I led the Marketing and Communications team in delivering exceptional social media engagement and audience growth across multiple platforms. Despite being an off-peak season, we implemented creative content strategies, optimized posting schedules, and executed engaging storytelling campaigns that drove notable increases in organic reach, engagement, and audience retention.

Key Social Media Growth Metrics

Zakat Foundation of America's TikTok profile displaying 115 followers, 1,896 likes, and video thumbnails highlighting emergency relief, humanitarian updates, and personal storytelling under new leadership.

Facebook:
– Follower Growth: +2%
– Engagement Rate: +95%
Instagram:
– Follower Growth: +12%
– Engagement Rate: +78%
LinkedIn:
– Follower Growth: +24%
– Engagement Rate: +170%
TikTok:
– Organic Follower Growth: +7%
– Organic Engagement Rate: +445%
Twitter (X):
– Follower Growth: Stabilized
– Engagement Rate: +184%

Content Strategy & Execution

  • Creative Storytelling: Published 17 impactful blog posts and produced 10 more in progress, addressing critical humanitarian issues like flood relief, food insecurity, and education access.
  • Campaign Highlights: Promoted key campaigns, such as emergency appeals for Gaza and Bangladesh, generating high visibility and meaningful donor engagement.
  • Real-Time Engagement: Leveraged trending topics and cultural events like the Global Islamic Finance Summit, earning press coverage with over 24.2 million impressions.

What Worked Best

  1. Visual-First Approach: Dynamic visuals and storytelling videos drove the highest engagement rates, particularly on Instagram and TikTok.
  2. Event-Based Content: Real-time coverage of fundraising events and community initiatives maximized engagement and donations.
  3. Professional Engagement: LinkedIn’s professional updates boosted thought leadership visibility, driving significant audience growth and deeper engagement.

Our results demonstrate that a balance of data-driven insights, creative storytelling, and strategic content placement can significantly boost organic social media performance and broaden brand visibility.