Why Social Media Managers Deserve Competitive Pay

Why won’t businesses pay their social media managers what they’re worth? In this episode, B.C. Dodge explores the evolving landscape of digital marketing and why hiring qualified professionals is no longer optional—it’s essential.

Years ago, businesses considered having a social media presence optional. Today, platforms like Twitter, Facebook, and Instagram are integral to brand visibility and customer engagement. If you’re starting a business, securing your brand’s social media handles should be as crucial as registering your business name.

Back in the day, companies could get away with having interns run their social media accounts. But social media marketing has evolved. Today, strategies involve understanding complex algorithms, researching content trends, and managing campaigns that drive real ROI.

If you’ve got someone with a decade of experience in digital marketing—who understands why you shouldn’t post on Facebook more than once a day—offering them $40,000 a year, especially in a major metro area like DC, is both unrealistic and insulting.

If your idea of hiring a social media manager means “someone to run the Twitter account,” it’s time to rethink your approach. Social media management involves strategy, creativity, and analytics—all key components of a well-rounded marketing plan.

Remember, effective social media isn’t just about posting content—it’s about building a brand, fostering engagement, and driving measurable business growth.

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Have questions or thoughts on the show?

Drop us an email at bc@damnitcarl.com