Master SEO with Google Keyword Planner
Are you leveraging Google Keyword Planner to boost your blog’s visibility? B.C. Dodge dives into why this tool is essential for crafting SEO-optimized content that ranks higher in search results.
Everyone dreams of having their content appear on the first page of a Google search. While producing high-quality content is critical, understanding what your audience is searching for is just as important. That’s where Google Keyword Planner comes in.
This free tool, found within Google AdWords, provides invaluable insights into trending keywords and phrases related to your topics. Originally designed for ad campaigns, it’s a game-changer for bloggers and content creators aiming to optimize their SEO strategy.
In this video, I walk you through how to use Keyword Planner effectively. Using the example of the word “Podcast,” I demonstrate how to identify keywords with low competition and high monthly search volumes to enhance your blog’s visibility.
Here’s a tip: When analyzing keywords, prioritize those with low competition but significant search volume. For example, the phrase “biggest podcasts” has low competition but is searched by 100 to 1,000 users monthly. It’s the kind of keyword that can give your content a competitive edge.
Remember, when Google reports that a keyword has between 10 and 100 searches per month, it usually means very few people are searching for it—so consider alternate options.
If you ever plan to run an ad campaign, Keyword Planner also shows you the estimated cost per click (CPC) to rank your ad at the top of search results. But that’s a topic for another day!
The key takeaway is this: While writing from the heart is important, feeding Google’s search algorithm with the right keywords ensures your content gets noticed. And with Keyword Planner, Google is practically handing you the recipe for success.
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Have questions or thoughts on the show?
Drop us an email at bc@damnitcarl.com