Know Your Audience: Target Smarter, Market Better

On this episode of the Podcast, B.C. Dodge tackles a crucial digital marketing question: When it comes to social media and marketing…do you know who you’re really talking to?

This week’s digital marketing focus highlights the importance of understanding your audience. B.C. emphasizes that targeting matters—a lot. You might think you’re crafting content for males aged 40-60, but analytics could reveal that your biggest audience is females aged 18-30. If that’s the case, your content strategy needs a serious adjustment.

Two essential tools B.C. mentions for gaining audience insights include:

• Facebook Business Pages – Use built-in analytics to uncover who’s engaging with your posts.
• Twitter Ads – Even if you’re not running ads, create a free account to access detailed audience insights. The information Twitter provides is a game-changer.

The biggest takeaway from this episode? Know who’s listening before you start talking. Tailor your message to the right audience and see how your marketing performance improves.

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Have questions or thoughts on the show?

Drop us an email at bc@damnitcarl.com